Apple still charging about 300% of cost for iPhone storage upgrades, WSJ finds

Apple still charging about 300% of cost for iPhone storage upgrades, WSJ finds

Apple still charging about 300% of cost for iPhone storage upgrades, WSJ finds

Apple is still charging far more than its own cost for extra iPhone storage, according to an analysis by The Wall Street Journal. Buyers of the iPhone 17 Pro paid $200 to double storage from the 256-gigabyte base model, while the extra storage cost Apple $15 at the time and has since risen to $66. The Journal found Apple has kept more than 80 cents of every dollar charged for extra storage on iPhones and iPads since those devices first launched. Roughly 100 million iPhone buyers paid for storage upgrades last year, some paying up to $800 for an extra 1.75 terabytes, adding up to more than $10 billion in gross profit at an 85% margin. Flash memory prices have jumped sharply in the past year as AI firms buy up supply, but Apple's upgrade prices remain well above what the storage itself costs.

Apple is still charging far more than its own cost for extra iPhone storage, according to an analysis by The Wall Street Journal. Buyers of the iPhone 17 Pro paid $200 to double storage from the 256-gigabyte base model, while the extra storage cost Apple $15 at the time and has since risen to $66. The Journal found Apple has kept more than 80 cents of every dollar charged for extra storage on iPhones and iPads since those devices first launched. Roughly 100 million iPhone buyers paid for storage upgrades last year, some paying up to $800 for an extra 1.75 terabytes, adding up to more than $10 billion in gross profit at an 85% margin. Flash memory prices have jumped sharply in the past year as AI firms buy up supply, but Apple's upgrade prices remain well above what the storage itself costs.

Apple is still charging far more than its own cost for extra iPhone storage, according to an analysis by The Wall Street Journal. Buyers of the iPhone 17 Pro paid $200 to double storage from the 256-gigabyte base model, while the extra storage cost Apple $15 at the time and has since risen to $66. The Journal found Apple has kept more than 80 cents of every dollar charged for extra storage on iPhones and iPads since those devices first launched. Roughly 100 million iPhone buyers paid for storage upgrades last year, some paying up to $800 for an extra 1.75 terabytes, adding up to more than $10 billion in gross profit at an 85% margin. Flash memory prices have jumped sharply in the past year as AI firms buy up supply, but Apple's upgrade prices remain well above what the storage itself costs.