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a potentially massive dwarf planet candidate beyond PlutoEating blueberries every day may ease depressive symptoms in older adultsEating blueberries every day may ease depressive symptoms in older adultsEating blueberries every day may ease depressive symptoms in older adultsIran warns of a 'new battlefield' after reported US strike on QeshmIran warns of a 'new battlefield' after reported US strike on QeshmIran warns of a 'new battlefield' after reported US strike on Qeshm
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USA • 2026-10-29, 01:18 ET • ~1 min read

US midterm ad spending passes $11 billion, a new record

امریکی وسط مدتی انتخابات میں اشتہارات پر خرچ 11 ارب ڈالر سے تجاوز کر گیا، نیا ریکارڈ

अमेरिकी मध्यावधि चुनावों में विज्ञापन खर्च 11 अरब डॉलर से अधिक हुआ, नया रिकॉर्ड

US midterm ad spending passes $11 billion, a new record

Key points

اہم نکات

मुख्य बातें

  • Political advertising spending and reservations for the 2025–26 US election cycle have reached a record $11.21 billion, passing the entire 2024 presidential cycle with a week still to go before Election Day, according to ad-tracking firm AdImpact.
  • The total already exceeds the $8.9 billion spent in the 2022 midterms by more than $2.3 billion.
  • Broadcast television remains the biggest beneficiary, though campaigns are increasingly turning to streaming and digital platforms, and AdImpact had projected the cycle would reach $11.6 billion by the end.
  • اشتہارات کی نگرانی کرنے والی کمپنی ایڈ امپیکٹ کے مطابق 2025-26 کے امریکی انتخابی چکر میں سیاسی اشتہارات پر خرچ اور بکنگ 11.21 ارب ڈالر کے ریکارڈ تک پہنچ گئی ہے، جو انتخاب سے ایک ہفتہ پہلے ہی 2024 کے صدارتی انتخابی چکر کے مجموعے سے زیادہ ہے۔ یہ رقم 2022 کے وسط مدتی انتخابات میں خرچ ہونے والے 8.9 ارب ڈالر سے 2.3 ارب ڈالر سے زیادہ ہے۔ نشریاتی ٹیلی ویژن اب بھی سب سے زیادہ فائدہ اٹھا رہا ہے، حالانکہ مہمات تیزی سے اسٹریمنگ اور ڈیجیٹل پلیٹ فارمز کی طرف جا رہی ہیں، اور ایڈ امپیکٹ نے اندازہ لگایا تھا کہ یہ چکر آخر تک 11.6 ارب ڈالر تک پہنچ جائے گا۔
  • विज्ञापन ट्रैकिंग कंपनी एडइंपैक्ट के अनुसार 2025-26 के अमेरिकी चुनाव चक्र में राजनीतिक विज्ञापन खर्च और बुकिंग 11.21 अरब डॉलर के रिकॉर्ड तक पहुंच गई है, जो चुनाव से एक सप्ताह पहले ही 2024 के राष्ट्रपति चुनाव चक्र के कुल से अधिक है। यह राशि 2022 के मध्यावधि चुनावों में खर्च हुए 8.9 अरब डॉलर से 2.3 अरब डॉलर से अधिक है। प्रसारण टेलीविजन अब भी सबसे बड़ा लाभार्थी है, हालांकि अभियान तेज़ी से स्ट्रीमिंग और डिजिटल प्लेटफॉर्म की ओर बढ़ रहे हैं, और एडइंपैक्ट ने अनुमान लगाया था कि यह चक्र अंत तक 11.6 अरब डॉलर तक पहुंच जाएगा।

Political advertising spending and reservations for the 2025–26 US election cycle have reached a record $11.21 billion, passing the entire 2024 presidential cycle with a week still to go before Election Day, according to ad-tracking firm AdImpact. The total already exceeds the $8.9 billion spent in the 2022 midterms by more than $2.3 billion. Broadcast television remains the biggest beneficiary, though campaigns are increasingly turning to streaming and digital platforms, and AdImpact had projected the cycle would reach $11.6 billion by the end.

اشتہارات کی نگرانی کرنے والی کمپنی ایڈ امپیکٹ کے مطابق 2025-26 کے امریکی انتخابی چکر میں سیاسی اشتہارات پر خرچ اور بکنگ 11.21 ارب ڈالر کے ریکارڈ تک پہنچ گئی ہے، جو انتخاب سے ایک ہفتہ پہلے ہی 2024 کے صدارتی انتخابی چکر کے مجموعے سے زیادہ ہے۔ یہ رقم 2022 کے وسط مدتی انتخابات میں خرچ ہونے والے 8.9 ارب ڈالر سے 2.3 ارب ڈالر سے زیادہ ہے۔ نشریاتی ٹیلی ویژن اب بھی سب سے زیادہ فائدہ اٹھا رہا ہے، حالانکہ مہمات تیزی سے اسٹریمنگ اور ڈیجیٹل پلیٹ فارمز کی طرف جا رہی ہیں، اور ایڈ امپیکٹ نے اندازہ لگایا تھا کہ یہ چکر آخر تک 11.6 ارب ڈالر تک پہنچ جائے گا۔

विज्ञापन ट्रैकिंग कंपनी एडइंपैक्ट के अनुसार 2025-26 के अमेरिकी चुनाव चक्र में राजनीतिक विज्ञापन खर्च और बुकिंग 11.21 अरब डॉलर के रिकॉर्ड तक पहुंच गई है, जो चुनाव से एक सप्ताह पहले ही 2024 के राष्ट्रपति चुनाव चक्र के कुल से अधिक है। यह राशि 2022 के मध्यावधि चुनावों में खर्च हुए 8.9 अरब डॉलर से 2.3 अरब डॉलर से अधिक है। प्रसारण टेलीविजन अब भी सबसे बड़ा लाभार्थी है, हालांकि अभियान तेज़ी से स्ट्रीमिंग और डिजिटल प्लेटफॉर्म की ओर बढ़ रहे हैं, और एडइंपैक्ट ने अनुमान लगाया था कि यह चक्र अंत तक 11.6 अरब डॉलर तक पहुंच जाएगा।

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