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Global • 2026-11-01, 15:53 GMT • ~1 min read

Samsung built the foldable first. Now Apple wants the creator crowd

فولڈ ایبل پہلے سام سنگ نے بنایا، اب ایپل تخلیق کاروں کو اپنی طرف کھینچنا چاہتا ہے

फोल्डेबल पहले सैमसंग ने बनाया, अब ऐप्पल क्रिएटर वर्ग को आकर्षित करना चाहता है

Samsung built the foldable first. Now Apple wants the creator crowd

Key points

اہم نکات

मुख्य बातें

  • Samsung got to foldable phones first, but the next phase of the contest with Apple may be won among creators rather than on hardware alone.
  • Creators care about cameras, editing, battery life and how easily a phone fits into filming and posting, and both companies are now shaping their devices and software around that work.
  • The argument is that the company that best serves people who make videos, photos and livestreams for a living could set the direction of the smartphone market next.
  • فولڈ ایبل فون پہلے سام سنگ نے بنائے، لیکن ایپل کے ساتھ مقابلے کا اگلا مرحلہ صرف ہارڈویئر پر نہیں بلکہ تخلیق کاروں میں جیتا جا سکتا ہے۔ تخلیق کاروں کو کیمروں، ایڈیٹنگ، بیٹری لائف اور اس بات کی فکر ہوتی ہے کہ فون فلم بندی اور پوسٹنگ میں کتنی آسانی سے فٹ ہوتا ہے، اور دونوں کمپنیاں اب اپنے آلات اور سافٹ ویئر اسی کام کے گرد ڈھال رہی ہیں۔ دلیل یہ ہے کہ جو کمپنی ویڈیوز، تصاویر اور لائیو اسٹریمز بنا کر گزارا کرنے والوں کی بہترین خدمت کرے گی، وہی اسمارٹ فون مارکیٹ کی اگلی سمت طے کر سکتی ہے۔
  • फोल्डेबल फोन पहले सैमसंग ने बनाए, लेकिन ऐप्पल के साथ प्रतिस्पर्धा का अगला चरण केवल हार्डवेयर पर नहीं बल्कि क्रिएटर्स के बीच जीता जा सकता है। क्रिएटर्स को कैमरों, एडिटिंग, बैटरी लाइफ और इस बात की चिंता होती है कि फोन फिल्मांकन और पोस्टिंग में कितनी आसानी से फिट होता है, और दोनों कंपनियां अब अपने उपकरण और सॉफ्टवेयर उसी काम के इर्द-गिर्द ढाल रही हैं। तर्क यह है कि जो कंपनी वीडियो, फोटो और लाइवस्ट्रीम बनाकर जीविका कमाने वालों की सबसे अच्छी सेवा करेगी, वही स्मार्टफोन बाजार की अगली दिशा तय कर सकती है।

Samsung got to foldable phones first, but the next phase of the contest with Apple may be won among creators rather than on hardware alone. Creators care about cameras, editing, battery life and how easily a phone fits into filming and posting, and both companies are now shaping their devices and software around that work. The argument is that the company that best serves people who make videos, photos and livestreams for a living could set the direction of the smartphone market next.

فولڈ ایبل فون پہلے سام سنگ نے بنائے، لیکن ایپل کے ساتھ مقابلے کا اگلا مرحلہ صرف ہارڈویئر پر نہیں بلکہ تخلیق کاروں میں جیتا جا سکتا ہے۔ تخلیق کاروں کو کیمروں، ایڈیٹنگ، بیٹری لائف اور اس بات کی فکر ہوتی ہے کہ فون فلم بندی اور پوسٹنگ میں کتنی آسانی سے فٹ ہوتا ہے، اور دونوں کمپنیاں اب اپنے آلات اور سافٹ ویئر اسی کام کے گرد ڈھال رہی ہیں۔ دلیل یہ ہے کہ جو کمپنی ویڈیوز، تصاویر اور لائیو اسٹریمز بنا کر گزارا کرنے والوں کی بہترین خدمت کرے گی، وہی اسمارٹ فون مارکیٹ کی اگلی سمت طے کر سکتی ہے۔

फोल्डेबल फोन पहले सैमसंग ने बनाए, लेकिन ऐप्पल के साथ प्रतिस्पर्धा का अगला चरण केवल हार्डवेयर पर नहीं बल्कि क्रिएटर्स के बीच जीता जा सकता है। क्रिएटर्स को कैमरों, एडिटिंग, बैटरी लाइफ और इस बात की चिंता होती है कि फोन फिल्मांकन और पोस्टिंग में कितनी आसानी से फिट होता है, और दोनों कंपनियां अब अपने उपकरण और सॉफ्टवेयर उसी काम के इर्द-गिर्द ढाल रही हैं। तर्क यह है कि जो कंपनी वीडियो, फोटो और लाइवस्ट्रीम बनाकर जीविका कमाने वालों की सबसे अच्छी सेवा करेगी, वही स्मार्टफोन बाजार की अगली दिशा तय कर सकती है।

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