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pitch to voters on Election DayDisney expected to lay off thousands in its biggest round of cuts this yearDisney expected to lay off thousands in its biggest round of cuts this yearDisney expected to lay off thousands in its biggest round of cuts this yearAckman warns speculative trading is turning the stock market into a casinoAckman warns speculative trading is turning the stock market into a casinoAckman warns speculative trading is turning the stock market into a casinoRedMagic takes its RGB liquid-cooled gaming phone global as the 12 ProRedMagic takes its RGB liquid-cooled gaming phone global as the 12 ProRedMagic takes its RGB liquid-cooled gaming phone global as the 12 ProMalachi Jordan commits to St. John's, its first five-star recruit in 13 yearsMalachi Jordan commits to St. John's, its first five-star recruit in 13 yearsMalachi Jordan commits to St. John's, its first five-star recruit in 13 yearsSigns point to a big BioWare N7 Day celebration planned before the studio closedSigns point to a big BioWare N7 Day celebration planned before the studio closedSigns point to a big BioWare N7 Day celebration planned before the studio closedCritics of Ilhan Omar describe threats and intimidation, report saysCritics of Ilhan Omar describe threats and intimidation, report saysCritics of Ilhan Omar describe threats and intimidation, report saysGoogle app may replace its bottom bar tabs with Videos, Images and YouGoogle app may replace its bottom bar tabs with Videos, Images and YouGoogle app may replace its bottom bar tabs with Videos, Images and YouStar Wars Jedi: Survivor's final hidden secret found after three and a half yearsStar Wars Jedi: Survivor's final hidden secret found after three and a half yearsStar Wars Jedi: Survivor's final hidden secret found after three and a half yearsWar widens in the Black Sea, testing NATO's red linesWar widens in the Black Sea, testing NATO's red linesWar widens in the Black Sea, testing NATO's red linesGoogle confirms Android Family Hub, a new family space inside SettingsGoogle confirms Android Family Hub, a new family space inside SettingsGoogle confirms Android Family Hub, a new family space inside SettingsFive rescued off Kiribati after three months adrift at sea, four still missingFive rescued off Kiribati after three months adrift at sea, four still missingFive rescued off Kiribati after three months adrift at sea, four still missingDeath toll reaches 31 after Russian strikes hit a Ukrainian aid siteDeath toll reaches 31 after Russian strikes hit a Ukrainian aid siteDeath toll reaches 31 after Russian strikes hit a Ukrainian aid siteKing calls the slave trade a shameful chapter in Commonwealth addressKing calls the slave trade a shameful chapter in Commonwealth addressKing calls the slave trade a shameful chapter in Commonwealth addressScientists spot a potentially massive dwarf planet candidate beyond PlutoScientists spot a potentially massive dwarf planet candidate beyond PlutoScientists spot a potentially massive dwarf planet candidate beyond PlutoEating blueberries every day may ease depressive symptoms in older adultsEating blueberries every day may ease depressive symptoms in older adultsEating blueberries every day may ease depressive symptoms in older adultsIran warns of a 'new battlefield' after reported US strike on QeshmIran warns of a 'new battlefield' after reported US strike on QeshmIran warns of a 'new battlefield' after reported US strike on Qeshm
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Business • 2026-11-01, 08:55 ET • ~1 min read

AI boosts Meta ads while hurting Google search

اے آئی سے میٹا کے اشتہارات کو فائدہ، گوگل سرچ کو نقصان

एआई से मेटा के विज्ञापनों को फ़ायदा, गूगल सर्च को नुकसान

AI boosts Meta ads while hurting Google search

Key points

اہم نکات

मुख्य बातें

  • Artificial intelligence is pulling Meta's advertising business ahead of Google Search, according to analysis of the latest quarterly results.
  • Meta's advertising revenue rose 26 percent from a year earlier to $63.1 billion in the third quarter, while Google's Search revenue rose 12 percent to $63.4 billion, leaving the widest growth gap between the two since 2021.
  • Meta credited AI tools that improve ad targeting, while Google faces pressure as chatbots give people answers directly and reduce clicks on search links.
  • تجزیے کے مطابق مصنوعی ذہانت میٹا کے اشتہاری کاروبار کو گوگل سرچ سے آگے لے جا رہی ہے۔ تیسری سہ ماہی میں میٹا کی اشتہاری آمدنی ایک سال پہلے کے مقابلے میں 26 فیصد بڑھ کر 63.1 ارب ڈالر ہو گئی، جبکہ گوگل سرچ کی آمدنی 12 فیصد بڑھ کر 63.4 ارب ڈالر رہی، جو 2021 کے بعد دونوں کے درمیان سب سے بڑا فرق ہے۔ میٹا نے اے آئی کے ذریعے اشتہارات کی بہتر ہدف بندی کو اس کی وجہ بتایا، جبکہ گوگل کو اس دباؤ کا سامنا ہے کہ چیٹ بوٹس براہ راست جواب دے کر سرچ لنکس پر کلکس کم کر رہے ہیں۔ گوگل نے کہا کہ اس سہ ماہی میں سرچ سوالات ریکارڈ سطح پر پہنچے، حالانکہ اس کی آمدنی کی رفتار سست ہوئی۔
  • विश्लेषण के अनुसार, कृत्रिम बुद्धिमत्ता मेटा के विज्ञापन कारोबार को गूगल सर्च से आगे ले जा रही है। तीसरी तिमाही में मेटा का विज्ञापन राजस्व एक साल पहले की तुलना में 26 प्रतिशत बढ़कर 63.1 अरब डॉलर हो गया, जबकि गूगल सर्च का राजस्व 12 प्रतिशत बढ़कर 63.4 अरब डॉलर रहा, जो 2021 के बाद दोनों के बीच सबसे बड़ा अंतर है। मेटा ने विज्ञापनों की बेहतर टारगेटिंग के लिए एआई को श्रेय दिया, जबकि गूगल पर इस दबाव का सामना है कि चैटबॉट सीधे जवाब देकर सर्च लिंक पर क्लिक कम कर रहे हैं। गूगल ने कहा कि इस तिमाही में सर्च क्वेरी रिकॉर्ड स्तर पर पहुँचीं, हालाँकि उसके राजस्व की वृद्धि धीमी हुई।

Artificial intelligence is pulling Meta's advertising business ahead of Google Search, according to analysis of the latest quarterly results. Meta's advertising revenue rose 26 percent from a year earlier to $63.1 billion in the third quarter, while Google's Search revenue rose 12 percent to $63.4 billion, leaving the widest growth gap between the two since 2021. Meta credited AI tools that improve ad targeting, while Google faces pressure as chatbots give people answers directly and reduce clicks on search links. Google said search queries hit a record in the quarter, even as its revenue growth slowed.

تجزیے کے مطابق مصنوعی ذہانت میٹا کے اشتہاری کاروبار کو گوگل سرچ سے آگے لے جا رہی ہے۔ تیسری سہ ماہی میں میٹا کی اشتہاری آمدنی ایک سال پہلے کے مقابلے میں 26 فیصد بڑھ کر 63.1 ارب ڈالر ہو گئی، جبکہ گوگل سرچ کی آمدنی 12 فیصد بڑھ کر 63.4 ارب ڈالر رہی، جو 2021 کے بعد دونوں کے درمیان سب سے بڑا فرق ہے۔ میٹا نے اے آئی کے ذریعے اشتہارات کی بہتر ہدف بندی کو اس کی وجہ بتایا، جبکہ گوگل کو اس دباؤ کا سامنا ہے کہ چیٹ بوٹس براہ راست جواب دے کر سرچ لنکس پر کلکس کم کر رہے ہیں۔ گوگل نے کہا کہ اس سہ ماہی میں سرچ سوالات ریکارڈ سطح پر پہنچے، حالانکہ اس کی آمدنی کی رفتار سست ہوئی۔

विश्लेषण के अनुसार, कृत्रिम बुद्धिमत्ता मेटा के विज्ञापन कारोबार को गूगल सर्च से आगे ले जा रही है। तीसरी तिमाही में मेटा का विज्ञापन राजस्व एक साल पहले की तुलना में 26 प्रतिशत बढ़कर 63.1 अरब डॉलर हो गया, जबकि गूगल सर्च का राजस्व 12 प्रतिशत बढ़कर 63.4 अरब डॉलर रहा, जो 2021 के बाद दोनों के बीच सबसे बड़ा अंतर है। मेटा ने विज्ञापनों की बेहतर टारगेटिंग के लिए एआई को श्रेय दिया, जबकि गूगल पर इस दबाव का सामना है कि चैटबॉट सीधे जवाब देकर सर्च लिंक पर क्लिक कम कर रहे हैं। गूगल ने कहा कि इस तिमाही में सर्च क्वेरी रिकॉर्ड स्तर पर पहुँचीं, हालाँकि उसके राजस्व की वृद्धि धीमी हुई।

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